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The importance of a shinning shoe - brnd.ws

The importance of a shinning shoe

Have you ever thought that your reputation could depend on how well you polish your shoes? In fact, not only how well you polish them but how well you keep them shinning.

You might think that reputation would be easy to build but not in Uganda. In a country where most of the roads are not paved, where dust invades every inch of your life and lungs, where people dress formally and wear leather shoes, reputation was never harder to keep.

Believe it or not, I have never seen so many shinning shoes as here. Peter, the receptionist at the University Inn, is an extreme example of a proud Ugandan: impeccable ironed slacks, white shirt, blazer… and immaculate shinning shoes. I asked Peter how is it possible to keep those shoes shinning all the time. ‘You have to walk carefully, over the dust.’ Over the dust? I can only walk through the dust.

Ever since we talked I try to watch him walking around. Maybe I am dreaming but whenever I see Peter walking I can swear he is moving a few inches above the ground. Over the dust, like he says. No wonder he keeps his shoes shinning.

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